Performance Director Athletics Cardiff Metropolitan University
Coach of Saucony sponsored Elite running group Team Thie
It is difficult to imagine someone better suited to the role of Head Coach for Training Focus Camps than James. A sub 4 minute miler, James finished 4th in the IAAF World Indoor Championships over 1500m and represented Great Britain on multiple occasions. As the Performance Director for Athletics at Cardiff Metropolitan University he continues to live and breath distance running and has been instrumental in developing distance runners in the City of Cardiff for over a decade.
James coaches a group of elite athletes including current GB internationals Jake Smith (18th at the 2020 World Championships Half Maraton and 3rd fastest British HM of all time.) and Steeplechaser Ieuan Thomas. He has also been appointed GB Team Coach & Manager for age group championships, mentoring and looking after Britain’s most talented athletes. With such pedigree in his own running and amongst his athletes, you might be forgiven for thinking James to be something of an elitist. Such notions are quickly dismissed when you meet him and see that his passion for running extends to all levels of the sport.
Away from his elite group, James has worked with hundreds of non elite athletes over the years, including coaching groups of runners as part of Welsh Rugby star Gareth Thomas’ BBC TV show ‘Alfie’s Angles’. Where a group of new runners took on the task of running the Cardiff Half Marathon.
Never afraid of taking on a challenge, James won Crufts ‘Fastest Man & Dog’ competition and competed in the European Dog Running Championships alongside his dog Pre.
Working with James, you will find his knowledge impeccable, his passion infectious and his approach to running a mix of modern science and old school common sense.
James’ Role at Training Focus Camp
James will head the coaching staff during weekend camps and day workshops in both Loughborough and Cardiff. He will deliver whole group seminars, small group rotations and coached running sessions as well co-ordinate and host our expert panel session.
Outside of the timetabled activities, James will be present throughout the camp to chat all things running in a relaxed and informal manor during meals and social times.
I can’t wait to get started so that I can share my passion for the sport with runners of all abilities and from all walks of life.
When we set to search for a Head Coach for Training Focus Camps we had a very long list of skills and competencies and a very short list of candidates we thought might match up to that level. Chatting with James, we quickly realised that he was the man for the job and we were delighted when he agreed to take on the role.
James is a coach of the highest quality, with a track record of developing athletes to the top levels, as well as supporting and developing athletes across the spectrum of experiences and abilities. His attitude and approach to coaching match up perfectly with what we are trying to do – Develop better runners, whilst having fun doing so.
We think James is the perfect Head Coach for Training Focus Camps and we hope you agree.
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